Search Engine Optimisation and Marketing
"Build it and they will come"
This is a common misconception made by businesses when building their website. Simply
having a website without a plan for ongoing promotion is just like opening a shop
without bothering to put signs in the window! A solid, well informed promotion strategy
needs to be put into place once your website is developed to ensure ongoing traffic
and exposure to local and global markets.
At Mantis Technologies, we have developed highly effective strategies for ensuring
that your website becomes profitable and successful by standing out from the crowd
and becoming accessible to your target markets.
Our 6 step process guarantees you get higher rankings and more relevant traffic to your website...
- Step 1 : Keyword Research
Optimise for the wrong keywords and you may NEVER see any results!
Unfortunately the most common mistake made when optimising a website is choosing the wrong keywords. These could be keywords that are too generic (and therefore lead to a high percentage of irrelevant traffic), too competitive or keywords that are not proven as highly popular by the desired target audience.
It is of the utmost importance to properly research and identify the full range of the most relevant keywords to target when commencing an SEO program. This ensures that the effort put into the search engine marketing will result in better results and higher amounts of relevant traffic.
- Step 2 : Website Optimisation and Housekeeping
Once your ideal keywords have been identified, we then manually go through your entire site structure, content, etc. and put together a plan for optimising your website for the targeted keywords. We also set up your site for Google Analytics, set up robots.txt and a sitemap.xml file and submit your site to Google, Yahoo and Bing.
We also do comprehensive analysis of your top 3 competitors to specifically attempt to gain higher rankings than them and therefore attract a lot more customers to your website.
At the end of this we put together a comprehensive step by step checklist of changes to be made on the site to ensure it is optimised directly for the targeted keywords.
Please note : If your site was built by Mantis Technologies then the changes required will be directly implemented at no extra charge. If your site was not developed by Mantis Technologies then we provide a full step by step guide for your own web developer to make the changes (or we can provide a quote on making these changes for you).
- Step 3 : Submission to popular and relevant directories
Don't be fooled by others who will submit your website to 'thousands' of directories. These have no (and sometimes a negative) impact on your rankings. Instead we submit your website to highly respected directories such as Yahoo, DMOZ and True Local which are proven to bring more customers to your site and also positively influence your rankings by increasing your link popularity.
- Step 4 : Focus on Local Search
Local search is an ever growing market as more and more people are using search engines to find local suppliers of goods and services rather than the old traditions of directories like Yellow Pages.
As the major search engines put more focus on local search results, we also put a lot of work into ensuring you are exposed in local search results. We set up your Google Places listing and optimise it for your targeted keywords. We also submit your website to many local search directories to ensure you capture this every growing audience.
- Step 5 : Social Media Integration
There is no doubt that integration with Facebook and Twitter is essential for websites. In 2010 it was announced that Facebook outgrew Google as the most used website in the world and evidence shows that many people are now using social media to search for products and services.
An important part of our strategy is to ensure that people can easily share things they find on your website through Facebook and Twitter through the use of 'liking', 'recommending' and 'tweeting'.
If you don't have a Facebook and/or Twitter business page, we can also set these up for you, link them in with your website and provide easy to understand advice on how to use these platforms effectively to attract more customers.
- Step 6 : Comprehensive report and further suggestions
During the above steps we record all activities, results and suggestions and put it all together in a comprehensive and easy to understand report. This report gives you insight into everything we have done and any recommendations for the future to continue to gain higher rankings and more relevant traffic.
- Step 7 : Monthly optimisation, maintenance and reporting (optional)
For an ongoing fee of only $770 per month (inc. gst), monitor your website, it's rankings and other stats to identify ways to maintain and keep improving both rankings and conversion rates on your website. This includes a comprehensive monthly report outlining movements in your rankings, overview of traffic on your site and many other important statistics. The report also outlines and recommendations for the coming month to keep improving your rankings and conversion rate.
This is highly recommended if you wish to keep gaining more customers and
remaining ahead of your competitors.
Please note that this is optional and can be cancelled at any time.
Hear what our clients have to say!
"I am just writing to say a HUGE thankyou for the SEO you did on my website. I cant believe how far I have moved up the ranks and how quickly. To go from pages 13 and lower up to pages one and two in such a short time is amazing and the amount of traffic that is going through my website is unbelievable. I'm having trouble keeping up with all the enquiries on my email as they have more than doubled. I only wish I did this sooner, I may have been retired by now.
Thanks again, I will definitely be recommending you to everyone that wants to have a successful website."
Donna Sullivan
www.makeup.net.au
"Just googled landscaper gold coast and right up on no.1 position and A on maps so thanks for doing a great job...getting the results!"
Ken Saunders
Kenchi Lifestyle Gardens
Get new customers now!
Simply fill in your details below and select the options you want for a search engine marketing package tailored specific for your needs and budget!
Ongoing Monthly SEO
For an ongoing fee of only $495 per month (inc. gst), we will do a fresh
optimisation, new directory/site submissions and a new comprehensive report
every month. This will ensure that you maintain and continue to grow your
rankings. It will also help ensure that you remain ahead of your competitors,
even if they are engaging SEO services themselves from other providers.
This is highly recommended if you wish to keep gaining more customers and
remaining ahead of your competitors.
Please note that this is optional and can be cancelled at any time.
If you choose this option, we will invoice you each month for this service until you cancel the service.
Payment options
We accept a wide range of payment options. We accept american express, mastercard,
visa, cheque, Australia Post money order and bank to bank transfers. Please
choose your payment method below...
Please Note : Credit card payments attract an additional 2%
surcharge but will result in a faster start time on the project. This will be automatically included in your deposit
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