Domain name registration
Why should I register a Domain name?
Registering a Domain Name is your first step to your company's online presence!
There are many reasons why companies register Domain Names.
Some companies are keen to register a name and build a website straight away, others
just to have a professional email address that represents them on the Internet.
Companies may also register a name and keep it for future use, or to protect Brands/Trademarks.
Which Domain name should I register?
To gain the best advantage on the Internet you should consider registering your
company name as well as any abbreviations. Abbreviations are very important if you
have a long business name.
A three letter Domain name like www.xyz.com.au is far easier to remember than a
long domain name.
It can help when customers want to visit or revisit your site, that you have a short
easy to remember domain name.
I am an Australian business owner, should I register a .com.au, .net.au or .com
Domain name?
A .com.au name is certainly the flagship of Australian Domain Names. It is well
recognised by Australian consumers, who instantly identify that companies bearing
the .com.au suffix are Australian Companies and have passed the eligibility to hold
a com.au Domain Name.
Registering .net.au name can certainly help with your marketing efforts. It can
also be an excellent choice if the .com.au or .com name you want is registered by
another company.
The .com suffix is certainly one of the most recognised suffixes in the world. If
your business wants to trade and compete on a world scale then a .com name will
help brand you as an international organisation.
Many businesses choose to register all three (com.au, net.au and .com) to protect
their trademark or to assist in their on-line and off-line marketing efforts.
If for example you owned www.mywebsite.com, www.mywebsite.net.au but the main website
you have is www.mywebsite.com.au. Users could find your web site at all three of
these addresses.